Our Mission

Our mission is simple: to build a community of happy children, happy parents and happy teachers. We hold ourselves to the highest standards of safety, cleanliness, organization, professionalism and education so that we can spread happiness to every single individual at Doodle Bugs!

About Doodle Bugs! Children's Learning Academy | The Doodle Bugs! Story

The Doodle Bugs! Way

Living “The Doodle Bugs! Way” means our team members consistently demonstrating these behaviors:

  1. Delivering a personalized experience. We are responsive to the needs of children and parents through thoughtful questions, a kind smile and nurturing interactions.
  2. Be accountable. We do what we say we’ll do and see questions and concerns through to their resolution.
  3. Performing as one team. We ensure that our communication with one another is open, honest and respectful. We also listen attentively to the ideas or concerns of others and proactively offer to help.
  4. Demonstrating operational excellence. We have a growth mentality and share knowledge and expertise with teammates. We are adaptable to changes in the workplace.
About Doodle Bugs! Children's Learning Academy | The Doodle Bugs! Story

OUR CHILDREN’S BILL OF RIGHTS

At Doodle Bugs!, we believe that every child has a right to:

  1. Learn In a safe, clean and child-friendly environment. Care and education are understood to be equally important and interdependent facets of early childhood.
  2. Be Respected As an individual with unique physical, social, emotional, and intellectual needs. Learning experiences must be responsive to those needs.
  3. Experience Positive, nurturing relationships with peers and adults. The school climate must cultivate a caring community of learners who treat one another with fairness, dignity and respect.
  4. Participate In learning experiences that promote creativity, curiosity and competence. Play is understood to be the work of early childhood.
About Doodle Bugs! Children's Learning Academy | The Doodle Bugs! Story

Our Accreditation

Middle States Accreditation (MSA) is a voluntary, rigorous process that requires a program to meet and maintain high standards. MSA is recognized around the world as an indication of trustworthiness, educational quality, and a commitment to continuous improvement.

Doodle Bugs! Middle States Accreditation (MSA) | Child Care Accreditation

The Doodle Bugs! Story

The Beginning

In 1992, siblings, Anna, Clarine, and Anthony Insinna opened Building Blocks Daycare in East Amherst, New York, welcoming 24 preschool students and their families. From the beginning, the Insinna’s mission has been to establish an early childhood learning center that is safe, clean, organized, professional, and educational.

The Doodle Bugs! Story | About Doodle Bugs! Children's Learning Academy | Doodle Bugs! Child Care

From “Building Blocks” to “Doodle Bugs!”

In 1998, with six years of experience and a few centers under their belts, the Insinnas changed the company’s name to Doodle Bugs! and quickly became an industry leader in everything from curriculum to accreditation to center security.

The Doodle Bugs! Story | About Doodle Bugs! Children's Learning Academy | Doodle Bugs! Child Care

A Three-State Reach

In 2007, Doodle Bugs! expanded into the Rochester, NY area; in 2013, they made the move into Pennsylvania; and in 2014, Doodle Bugs! opened their first Florida center.

Doodle Bugs! Locations | Child Care in NY | Child Care in PA | Childcare in FL

Growing into the Future

Today, Doodle Bugs! currently enrolls hundreds of children. Together, the siblings look forward to offering the Doodle Bugs! experience to many more families in the future.

The Doodle Bugs! Story | About Doodle Bugs! Children's Learning Academy | Doodle Bugs! Child Care

How It All Began

In 1992, siblings, Anna, Clarine and Anthony Insinna opened a small child care center in East Amherst, New York, welcoming 24 preschool students and their families. Over three decades, the business has evolved but our mission remains the same.

1992

The Beginning

In 1992, siblings, Anna, Clarine, and Anthony Insinna opened a small child care center in Western New York to bring a new level of excellence to early childhood education.

1995

Tonawanda Center Opens

Doodle Bugs! expands, opening our first center in Tonawanda, NY.

1998

Williamsville & Cheektowaga Centers Open

Our Doodle family continues to grow, with new centers opening in Williamsville and Cheektowaga.

2001

State-of-the-Art Facility Opens in East Amherst

Our first center designed totally to our specifications opens in East Amherst.

2003

New Cheektowaga Center Opens

We open another new center in Cheektowaga.

2004

MSA Accreditation

The Middle States Association of Colleges and Schools (MSA) launches an innovative Early Age Accreditation project and Doodle Bugs! is the first program in WNY to participate.

2005

West Amherst Center Opens

We continue to expand, this time in West Amherst.

2005

Selected as Official Child Care Provider for the Buffalo Sabres

Doodle Bugs! is honored to be chosen as the official child care provider for the Buffalo Sabres.

2007

Expansion to Rochester & Orchard Park

Doodle Bugs! opens first center in Rochester area (Webster, NY) as well as a new center in Orchard Park.

2008

Lancaster Center Opens

Doodle Bugs! expands to the Lancaster/Depew area.

2009

Continued Expansion in Rochester

We open a new center in Penfield, NY.

2010

Growth in Rochester & Buffalo

We add two centers, one in Henrietta and one in Clarence.

2012

Franchise System Launched

Doodle Bugs! opens its first franchise location in Victor, NY.

2012

Selected as Official Child Care Provider for the Buffalo Bills

Doodle Bugs! is honored to become the official child care provider of the Buffalo Bills.

2013

Two New Centers

Doodle Bugs! expands to PA, opening a center in McCandless, as well as a center in Greece, NY.

2014

Expansion to Florida

We open our first Florida center.

2014

Selected as Official Child Care Provider for the Pittsburgh Steelers

Doodle Bugs! is selected to be the official child care provider for the Pittsburgh Steelers, our second football team.

2017

2nd PA Center

Doodle Bugs! opens our 2nd center in the Pittsburgh area in Mars, PA.

2017

25th Anniversary & Rebrand

To celebrate 25 years in business, we rebrand and continue to grow.

2018

2nd Florida Location Opens

Doodle Bugs! opens second Florida location, near Sarasota.

1992

The Beginning

In 1992, siblings, Anna, Clarine, and Anthony Insinna opened a small child care center in Western New York to bring a new level of excellence to early childhood education.

1995

Tonawanda Center Opens

Doodle Bugs! expands, opening our first center in Tonawanda, NY.

1998

Williamsville & Cheektowaga Centers Open

Our Doodle family continues to grow, with new centers opening in Williamsville and Cheektowaga.

2001

State-of-the-Art Facility Opens in East Amherst

Our first center designed totally to our specifications opens in East Amherst.

2003

New Cheektowaga Center Opens

We open another new center in Cheektowaga.

2004

MSA Accreditation

The Middle States Association of Colleges and Schools (MSA) launches an innovative Early Age Accreditation project and Doodle Bugs! is the first program in WNY to participate.

2005

West Amherst Center Opens

We continue to expand, this time in West Amherst.

2005

Selected as Official Child Care Provider for the Buffalo Sabres

Doodle Bugs! is honored to be chosen as the official child care provider for the Buffalo Sabres.

2007

Expansion to Rochester & Orchard Park

Doodle Bugs! opens first center in Rochester area (Webster, NY) as well as a new center in Orchard Park.

2008

Lancaster Center Opens

Doodle Bugs! expands to the Lancaster/Depew area.

2009

Continued Expansion in Rochester

We open a new center in Penfield, NY.

2010

Growth in Rochester & Buffalo

We add two centers, one in Henrietta and one in Clarence.

2012

Franchise System Launched

Doodle Bugs! opens its first franchise location in Victor, NY.

2012

Selected as Official Child Care Provider for the Buffalo Bills

Doodle Bugs! is honored to become the official child care provider of the Buffalo Bills.

2013

Two New Centers

Doodle Bugs! expands to PA, opening a center in McCandless, as well as a center in Greece, NY.

2014

Expansion to Florida

We open our first Florida center.

2014

Selected as Official Child Care Provider for the Pittsburgh Steelers

Doodle Bugs! is selected to be the official child care provider for the Pittsburgh Steelers, our second football team.

2017

2nd PA Center

Doodle Bugs! opens our 2nd center in the Pittsburgh area in Mars, PA.

2017

25th Anniversary & Rebrand

To celebrate 25 years in business, we rebrand and continue to grow.

2018

2nd Florida Location Opens

Doodle Bugs! opens second Florida location, near Sarasota.